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Walkabout
Australian-themed bar Walkabout boasts 50 venues throughout the country, positioning itself as the number one venue to watch live sport with over 1,000 screen. Owned by Regent Inns, Walkabout is a lively brand aimed at delivering “an authentic Antipodean atmosphere”.
Evolving manages web and email strategies for Walkabout, delivering regular email communications and driving promotional activity online.
objectives
- Build the Walkabout database
- Communicate with customers
- Drive venue footfall
- Strengthen the brand
Campaign activity includes the “Million Burger Giveaway” promotion, pushed via email and launched on the main website. The promotion saw huge success when MoneySavingExpert linked through to the promotion, driving large volumes of traffic to the site. In the six weeks that the promotion ran, the database grew by over 57,000.
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