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This Works
Founder Kathy Phillips, ex-beauty-editor of Vogue magazine, has created a sophisticated aromatherapy, bath, body and skincare line; This Works. The brand is now stocked by major retailers including John Lewis, Harvey Nichols and Harrods.
Evolving built the ecommerce website for This Works, and supports the digital strategy with Search Engine Optimisation (SEO) and email marketing.
objectives
- Maximise online revenues through the webshop
- Represent the brand online
The new site, designed and built by Evolving, supports promotional codes, special offers, gift wrapping (with a personalised message), and automatically includes free delivery on high-value orders. The project returned on investment well inside its first year, with performance far exceeding expectations.
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