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Opal Telecom
Opal is the B2B division of The Carphone Warehouse Group Plc, which is the UK's 3rd largest communications network operator and a member of the FTSE 250.
Evolving powers the online order process for Opal's broadband and landline service. The website allows businesses to check the availability of broadband and then, if eligible, to order online.
objectives
- Increase online orders
- Maximise bolt-on sales
- Streamline order process
The service comprises of a series of "builders" (optional extras to the basic package). The online checkout includes 5 steps, with a breadcrumb trail and mini-basket to help guide customers through their order. The stepped checkout process takes users through a series of options for adding various builders, aimed at increasing upselling.
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