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MCV
MCV is the flagship title of Intent Media; the leading independent publisher of business publications within entertainment and leisure markets, with a roster of 8 magazines and 10 websites.
Objectives
- Drive advertising revenue by maximising page views
- Engage users with interactive content
- Increase publication readership and subscription
Evolving has launched 10 websites for Intent Media, covering a range of sectors from computer games to retail and the toy industry to cycling.
The sites have been built on Evolving’s publishing system, allowing Intent to control all 10 from one web-based control panel. Features include Web 2.0 comments system, social bookmarking, automated jobs boards, RSS news feeds and an advert management system.
Over 10,000 automated emails are sent to subscribers every day by the system, which imports a summary of news articles from the sites.
SEO strategy for MCV saw search-engine traffic increase 176% in the first 6 months. Supporting traffic-driving initiatives (such as user generated content and strategic email communication) have driven page views per day up to 1,240% higher than the equivalent date last year. These impressive figures have attracted advertising from major industry players, including Microsoft, Activision, Sega, Disney, Mattel, Roland and Nickelodeon. High profile games such as Project Gotham Racing, Crash Bandicoot and Quake also feature on the advertisement roster.
“I can honestly say that we wouldn’t have progressed so rapidly and robustly in the online environment without them. Our online revenues have more than doubled every year since we started working with Evolving.” - Stuart Dinsey, Managing Director - Intent Media
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