The Cola Float is officially back!
The Cola Float is officially back! With the 80's making a massive come back in fashion, music, food and drink it's the perfect time to relaunch the classic 80's dessert...The Cola Float!
Yes that's right dust off your leg warmers and get your shell-suit on - the Cola Float is back but with a modern twist! A big scoop of ice-cream drizzled with Askeys Cola Float dessert sauce... Delicious!
To help support the launch of this brand new product we created a campaign that consisted of email, a bespoke Twitter page, Facebook competition page, PPC advertising on Facebook and Google and posted blogs on relevant forums and communities.
The campaign ran over 1 month with the main objectives being to drive data capture (through a competition for a year's free supply of Askeys products) and to build awareness for the new product. The campaign was a great success, returning over 200% of target.
We can officially say the Cola Float is back! Go on give the Cola Float a try and keep the 80's alive!
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