Premium Lager Website for Kirin Europe
Positioned at the premium end of the market, Japanese beer brand Kirin Ichiban has launched a new website, developed in conjunction with Evolving to target the European market.
Kirin Ichiban is a high quality product that has a unique brewing process: Ichiban Shibori (or "first press"). The process uses only the sweet, flavoursome liquid from a single pressing of the finest ingredients, rather than the more traditional iterative process adopted by most brewers. The website has been designed to combine style and quality, communicating the brand's luxurious personality and the key message: that Kirin is "Brewed with Ruthless Inefficiency". Strict usability guidelines have been adhered to, without compromising the glossy design or functionality.
The result is an informative website that represents the characteristics synonymous with the Kirin product: luxury, premium and quality. The new website is already proving to be a success, with over 80% of visitors navigating into the site from the home page. We are delighted with the system, and look forward to supporting Kirin's digital strategy for the foreseeable future.
Visit the new Kirin website online at http://www.kirineurope.com/
Comments
Post a Comment