Guitar Hero site takeover for Intent's MCV
The new site-takeover for mcvuk.com is now active. The latest campaign is for EA Games release of Guitar Hero.
Visitors are greeted by an imposing ad for the game, allowing creative to flow out of the standard skyscraper/banner positions and into the background. This is a new feature allowing greater flexibility for online advertisers.
With online ad revenue being crucial for publishers in this increasingly competitive market, this is an offering to stay one step ahead of the pack and allows greater creative license when brainstorming for the campaigns. This also offers advertisers more options and greater brand recognition.
Take a look at http://www.mcvuk.com
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